OVERVIEW
Increase traffic and lead generation
Boost ranking, authority, and relevancy
Reclaim the biggest number of links
CHALLENGES WE FACED
Generating High-end Leads
Targeting high-quality leads needs extensive marketing efforts to deliver the right offer, at the right time.
Increasing Relevant Traffic
Guinness World Records™ is mostly known for its record-breaking books and events, generating traffic that is interested in the services offered by the company needed aggressive SEO strategies and link reclamation campaigns.
Sustainable Online Reputation
Keeping a positive online reputation in a fierce, competitive market across different marketing channels.
CITATION FLOW
Link Volume
TRUST FLOW
Link Quality
SOLUTIONS WE CAME UP WITH
Enhancing website traffic through SEO
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On-page SEO Best Practices
We applied on-page tactics to boost ranking and online visibility through extensive SEO audits and recommendations
Link reclamation strategy
We developed effective link reclamation campaigns where we retrieved links from other websites to increase authority, trust flow, and citation flow.
Revamping content guidelines
We suggested a set of useful instructions for content creation to help the content team in producing SEO-friendly blogs and content for the record-breaking events.
THE RESULTS
