You are currently viewing GUINNESS WORLD RECORDS™

GUINNESS WORLD RECORDS™

A well-known marketing and business solutions provider, using publicity stunts, record-breaking events, and more.
RESULTS
4,443.51%
Website Users
61
Reclaimed Backlink

OVERVIEW

Guinness World Records™ wanted to increase traffic and leads for its business solutions in MENA region. The company was targeting the entire countries, multinationals, and enterprises with average lead generation value ranges between 30,000 to 90,000 USD. So we focused our efforts on comprehensive SEO strategies and link reclamation campaigns to:

Increase traffic and lead generation

Boost ranking, authority, and relevancy

Reclaim the biggest number of links

CHALLENGES WE FACED

Generating High-end Leads

Targeting high-quality leads needs extensive marketing efforts to deliver the right offer, at the right time.

Increasing Relevant Traffic

Guinness World Records™ is mostly known for its record-breaking books and events, generating traffic that is interested in the services offered by the company needed aggressive SEO strategies and link reclamation campaigns.

Sustainable Online Reputation

Keeping a positive online reputation in a fierce, competitive market across different marketing channels.

We managed to reclaim 61 links from websites with different domain authorities which led to the below results:

CITATION FLOW

51

Link Volume

TRUST FLOW

51

Link Quality

SOLUTIONS WE CAME UP WITH

Enhancing website traffic through SEO

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On-page SEO Best Practices

We applied on-page tactics to boost ranking and online visibility through extensive SEO audits and recommendations

Link reclamation strategy

We developed effective link reclamation campaigns where we retrieved links from other websites to increase authority, trust flow, and citation flow.

Revamping content guidelines

We suggested a set of useful instructions for content creation to help the content team in producing SEO-friendly blogs and content for the record-breaking events.

THE RESULTS

We noticed an impressive increase in website traffic
USER
Organic Traffic
4,443.51%
16,811 vs 370
New User
Organic Traffic
4,314.37%
15,671 vs 355
Sessions
Organic Traffic
4,214.38%
20,105 vs 466
Pageviews
Organic Traffic
3,353.44%
64,164 vs 1,858
TOTAL IMPRESSIONS AND CLICKS REACHED
43.8K
Clicks
960K
Impressions