OVERVIEW
CHALLENGES WE FACED
Low-quality Leads
We needed to improve the quality of leads as most of them were irrelevant and didn’t convert.
Poor Conversation Rate
As a result of the low-quality leads, the conversation rate was poor and the client wasn’t getting any results from the existing marketing efforts.
Numerous Competitors
The competition was fierce with many providers for similar POS products and solutions.
Very Niche Audience
A selective audience with very specific needs which makes it harder to find and convert.
SOLUTIONS WE CAME UP WITH
Google Ads
We created intensive search engine marketing campaigns to show up in Google’s 1st page.
Remarketing
Tracking visitors and retargeting them with ads, using different marketing channels
Conversion Rate Optimization
Increasing the number visitors who convert into customers
Keywords
We added the most ranking keywords into the ads to match users’ intent, be more findable by the right audience, and increase conversion rate (Highest Budget Efficiency).
Landing Pages Optimization
We created conversion-focused landing pages and coordinating with the sales team
