Rushrash is an online store where customers can buy electronic products, from computers and mobiles to monitors and networking solutions.
The client wanted to drive more sales and traffic to the website, so they contacted Mash World to design and develop a user-friendly ecommerce website.
CHALLENGES
Rushrash has a large quantity of different products that need to be organized, relabeled, and categorized to enhance information findability and accessibility, as well as providing an optimized experience to the visitors.
SOLUTIONS
After meeting with the client and conducting an extensive research, we worked towards personalizing the customer journey on the website. In addition, we categorized the products, giving the customers different ways to search for a certain product. For example, users can search by brands, categories, best sellers, etc. Further, we added an advanced filter option to minimize the time needed to find a product.
